Alex Galinos on AI content updates that drive bookings

From two days to one hour: Alex Galinos on AI content updates that drive bookings Alex Galinos cut a two-day content update to one hour, and that hour includes a human check. Across the 59 refreshed pages he measured, organic bookings went up 25% and organic revenue went up 20%. Alex is Director Of Marketing Acquisition at Elife Group, where he owns paid and organic acquisition for Hoppa and Elife Transfer. Hoppa is a marketplace with thousands of destination pages, and a lot of them decay. His Claude Code workflow pulls the data, audits the page and decides what to add, cut or amend. A content manager checks every page before it goes live. In Alex’s words: “In order for anyone to be able to build a successful AI workflow, you have to have mastered the manual version of that workflow.” What you’ll hear: How one owner across paid and organic catches the paid campaign pointed at a page nobody has updated since 2023 Why he’d judge influencer campaigns on branded search, not bookings Organic first or paid first when entering a new market, and why roughly four to six months is enough to know What nine months of AI Overview tracking showed, including the 24% of AI Overview events GA4 attributed to direct Why he doesn’t use AI visibility tools Alex’s advice for the next quarter is to stop pitching citations. Stakeholders don’t fund AI visibility. They fund bookings you can map back to it.