podcast

The Travel Marketing Podcast

00:58
Podcast Cover: The Travel Marketing Podcast by Propellic

Description

You’re a marketer in one of the most competitive industries.

You may be tired of trying, over and over, to use the same marketing strategies that you read about online or learned about in school - but is that really going to move the needle?

We all know the big brands - Booking.com, American Airlines, The Points Guy, Royal Caribbean, Marriott, VRBO, and Hertz... but what about the emerging brands that ...

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The Travel Marketing Podcast is about sitting down with successful marketing professionals in the travel, transportation, and tourism industry to learn what has worked for them, what they’ve learned along the way, and what new trends they’re noticing.

We are Propellic, and we’re on a mission to create more diversity in thought for the planet. We’re doing that by helping brands - specifically travel, transportation, and tourism brands - increase their reach through intelligent marketing that travels further.

Listen to The Trailer

00:58

LATEST EPISODES

E23
12:53

SEO Is Dead, Again.

In this episode, Brennen and Rebecca, discuss the recent upheaval in search caused by the introduction of AI overviews by Google. They explore its impact on travel marketing.

May 22, 2024
E22
37:20

Empowering Tour Operators

With a foundation built on real-world expertise rather than theoretical jargon, Kelsey's advice is tried, tested, and proven effective. From marketing tactics to operational efficiency, this episode is packed with actionable tips to help tour operators navigate challenges and capitalize on opportunities.

May 8, 2024
E21
27:55

Building a decentralized travel ecosystem

In this episode we dive into the innovative world of vacation rentals and the revolutionary approach of Dtravel, a community-owned travel ecosystem. Our guest, Cynthia Huang, the dynamic CEO of Dtravel, shares her insights into how the platform is solving the biggest challenges in the vacation rental industry.

April 24, 2024
E20
28:06

Peak Performance: Insights into Mountain Travel

Welcome to "Peak Performance: Insights into Mountain Travel," where we scale the heights of travel marketing with industry experts. In this episode, we're thrilled to be joined by Travis Tallent, a Mountain Travel Marketing Expert. Travis brings a wealth of experience in digital marketing, particularly within the realm of mountain travel destinations. Join us as Travis shares invaluable insights into optimizing marketing strategies specifically tailored for mountainous regions. From leveraging search engine optimization to crafting compelling narratives, Travis unveils the secrets behind successful mountain travel campaigns.

April 10, 2024
E19
19:50

Reimagining Destinations: The'Inspired by Iceland' campaign Success Story

Discover the magic behind the "Inspired by Iceland" campaign in our latest podcast episode! Led by Sveinn Birkir Björnsson, Director of Marketing Communications at Business Iceland, this initiative showcases Iceland's unique beauty and culture to the world. Learn how innovative marketing strategies and captivating content have propelled Iceland's tourism industry to new heights, garnering global attention and acclaim. Dive into Björnsson's vision for sustainable development and how the campaign aligns with Iceland's tourism goals for 2030. Tune in to explore how this initiative is not only boosting tourism but also strengthening Iceland's competitive edge on the global stage. Don't miss out on this fascinating discussion about Iceland's journey to becoming a premier destination!

March 27, 2024
E18
26:51

Innovating Exploration with Action Tour Guide

In this episode of the Travel Marketing Compass Podcast, Brennen interviews Ushma Shah, founder of Action Tour Guide, a tour company revolutionizing exploration with audio-guided tours through a user-friendly app. They discuss the company's innovative approach, leveraging technology to enhance traditional tours, their distribution strategy, marketing tactics including SEO, social media, and paid media, as well as their focus on customer reviews and loyalty. Ushma shares insights on customer behavior, the importance of catering to informed travelers, and the balancing act of maintaining tour quality while expanding their portfolio. The conversation highlights the challenges and opportunities in the tourism industry and underscores the significance of providing valuable, immersive experiences for travelers.

March 13, 2024
E17
34:31

Transforming Travel Experience With AI

The podcast "Transforming Travel Experience With AI" features John Lyotier, founder and CEO of Travel AI, discussing the integration of AI in the travel industry. Lyotier shares insights on leveraging data and AI to personalize travel experiences, optimize marketing strategies, and rapidly launch new travel brands. He highlights the significance of understanding unit economics in marketing, the growth of Travel AI, and the potential of AI to revolutionize the travel market by enhancing customer targeting and experience.

February 28, 2024
E16
10:18

The Best of 2023

We've crafted the ultimate podcast episode, showcasing the best insights from 2023's most influential travel marketing voices. Dive into the wisdom of TicketingHub, The Travel Coach Network, Intrepid Travel, CELITECH, Zoftify, WeSki, Belvera Partners, Clio Muse Tours, and DuVine Cycling. Learn about innovative technology, emotional storytelling, diversity in marketing, and groundbreaking trends reshaping the travel industry. Don't miss out on this journey through expert perspectives!

December 20, 2023
E15
39:23

The Story Behind DuVine's World-Class Recognition

Mia Liefeld, the Director of Marketing Communications & Content of DuVine Adventure Co. shares her expert insights on travel marketing in this episode. With over seven years at DuVine, she discusses the intricacies of crafting a unique brand identity, effective content strategies, and the challenges of marketing in the luxury travel sector. Mia also delves into the evolving landscape of digital marketing and the lessons learned from both successes and setbacks. This episode is a must-listen for anyone interested in the behind-the-scenes of marketing a world-class travel experience.

December 6, 2023
E14
28:25

Blending Culture, Storytelling, and Technology

Discover how Clio Muse Tours, co-founded by Daphne, revolutionizes the travel experience by blending technology, culture, and storytelling into immersive tours. Learn about their journey from a university hackathon to a thriving business operating in 24 countries. Uncover the secrets of their marketing strategies, customer engagement techniques, and the innovative use of technology in enhancing travel experiences. Whether you're a marketing professional, travel enthusiast, or just curious about the intersection of culture and technology, this episode offers valuable insights and inspiring stories. Tune in to hear how Clio Muse Tours is reshaping the tourism landscape!

November 22, 2023
E13
33:57

Insights from PR Expert Roman Townsend

In this insightful podcast episode, we engage with Roman Townsend, the strategic mastermind at Belvera Partners PR, where cutting-edge B2B marketing in the travel and tourism industry comes to life. Dive into a discussion filled with rich marketing strategies, emergent B2B communication trends, and a behind-the-scenes look at how Belvera Partners PR engineers impactful campaigns that resonate with the business-centric facets of travel. For brand amplification insights or a fresh take on marketing intelligence. Whether you're looking to amplify your brand or seeking fresh marketing insights, this conversation with Roman is your compass to navigating the evolving terrain of travel and tourism marketing.

November 8, 2023
E12
32:22

On the Slopes of Innovation

In this episode of Propellic's podcast, Brennen Bliss sits down with Yotam Idan, the visionary behind WeSki, a game-changing platform in the world of skiing and outdoor adventures. Dive deep into the world of WeSki, a recent winner of the Phocuswright award for innovation, and discover how they're revolutionizing the ski booking process. From seasoned skiers to beginners, WeSki offers a seamless experience, combining everything from insurance to lift tickets into one comprehensive platform. Stay tuned to learn more about Yotam's journey, the innovative approach of WeSki, and their commitment to customer trust through the "WeSki Promise". This episode promises a wealth of travel marketing insights.

October 25, 2023
E11
30:04

Personalized Tech in Tourism: Alexander Ragin's Take on the Future of Travel

Alexander Ragin, the innovative founder of Zoftify, a digital product agency that has carved a niche in transforming travel companies with bespoke digital solutions. Alexander, with his rich background in technical design and enterprise project management, brings to the table a wealth of knowledge in developing cutting-edge solutions. Zoftify, under his leadership, has been instrumental in empowering travel agencies, TMS, and travel technology businesses by addressing their unique challenges with innovative solutions such as intuitive mobile applications, optimized booking platforms, and generative AI. We delve into an insightful conversation about the intersection of travel, technology, and marketing, exploring Zoftify’s journey in addressing the pain points of the travel industry, and discussing the future of digital marketing in the travel tech space.

October 11, 2023
E10
34:17

The Future Of Connectivity

In the upcoming episode of "The Future of Connectivity," listeners are in for a treat as host Brennen Bliss sits down with Lauren A. Koenig, a prominent figure in the eSIM technology world. Lauren is the CMO and Co-founder at CELITECH, a pioneering force in the realm of global connectivity. With partnerships that include industry giants like Kayak, Lauren's insights are eagerly anticipated by marketers and tech enthusiasts alike.

September 27, 2023
E09
33:00

Beyond Borders: Championing Inclusion and Diversity with Intrepid Travel in the Tourism industry

In this episode, Brennen has an enlightening conversation with Mikey Sadowski, the VP of Global Communications from Intrepid Travel which isn't just any travel company. They've been at the forefront of responsible tourism, setting a benchmark by becoming the first adventure travel company to attain carbon neutrality back in 2010. But they're not stopping there. Recently, Intrepid has magnified its focus on Diversity, Equity, and Inclusion (DEI), making strategic investments that echo its commitment to a more inclusive and diverse travel world.

September 13, 2023
E08
25:15

Transformative Travel: Emotional Appeal in Tourism Marketing

Sahara's profound journey from stepping foot in 84 distinct countries to inspiring companies to blend travel and wellness is nothing short of captivating. In this episode: * The Emotional Resonance of Travel: Sahara emphasizes the potent emotional aspects of travel. From the personal quests of self-discovery to fostering deep connections, she explores the myriad reasons that ignite the travel bug in us. * Wellness in the Heart of Tourism: Sahara champions an integrative approach to travel, promoting a balanced confluence of personal wellness and global exploration. How can businesses tap into this rising trend? * Diversity in Thought and Action: Aligned with Propellic's ethos of fostering diversity, Sahara's revolutionary take on tourism marketing stands as a testament to innovation and diversity of thought in the industry.

August 30, 2023
E07
23:56

TicketingHub: A Success Story of Customer-Centric Growth & SEO Mastery

In this engaging podcast episode, Brennen Bliss and Carl Pihl delve into the intricacies of user experience, marketing strategies, and the future of digital platforms. They discuss the importance of data-driven decisions, the challenges and successes of various marketing campaigns, and the evolution of user interfaces. Carl shares insights from his journey in the industry, highlighting the significance of continuous innovation and the balance of human touch in an increasingly automated world. Tune in to get a comprehensive understanding of the ever-evolving digital landscape.

August 15, 2023
E06
45:17

Growing your Tour Business with Mitch Bach

Welcome to another episode of The Travel Marketing Podcast brought to you by Propellic. I am Brennen Bliss, your host, and today, I am joined by Mitch Bach, who has been in the tourism industry for over 20 years. As a previous tour operator, Mitch has built two organizations: Campfire and TripSchool, two of the most significant resources for tour operators worldwide. In today’s episode, Mich shares his vast knowledge in the travel arena while giving great advice to tour operators to increase their growth and profitability in a balanced manner, keeping in mind that their primary mission is to become even better experience creators.

March 14, 2023
E05
20:44

Getting Corporate Tour with Joe Martin

Welcome to another episode of The Travel Marketing Podcast brought to you by Propellic. I am Brennen Bliss, your host, and today I am joined by Joe Martin...

February 14, 2023
E04
31:26

Photo Marketing, Memory Keeping to Increase Referrals with Ryan O’Grady

Welcome to another episode of The Travel Marketing Podcast brought to you by Propellic. I am Brennen Bliss, your host, and today I am joined by Ryan O’Grad...

February 7, 2023
E03
30:18

Optimize Your Tour Business with Jeff Woelker

Welcome to another episode of The Travel Marketing Podcast brought to you by Propellic. I am Brennen Bliss, your host, and today I am joined by Jeff Woel...

September 20, 2022
E02
34:52

Content Marketing to Travelers through the Pandemic with Jared Kamrowski

Welcome to another episode of The Travel Marketing Podcast brought to you by Propellic. I am Brennen Bliss, your host, and in each episode I will share the ne...

August 9, 2022
E01 Trailer
00:58

Welcome to The Travel Marketing Podcast!

The Travel Marketing Podcast is about sitting down with successful marketing professionals in the travel, transportation, and tourism industry to learn what has worked...

September 20, 2022

LATEST EPISODES

E23
12:53

SEO Is Dead, Again.

In this episode, Brennen and Rebecca, discuss the recent upheaval in search caused by the introduction of AI overviews by Google. They explore its impact on travel marketing.

May 22, 2024
E22
37:20

Empowering Tour Operators

With a foundation built on real-world expertise rather than theoretical jargon, Kelsey's advice is tried, tested, and proven effective. From marketing tactics to operational efficiency, this episode is packed with actionable tips to help tour operators navigate challenges and capitalize on opportunities.

May 8, 2024
E21
27:55

Building a decentralized travel ecosystem

In this episode we dive into the innovative world of vacation rentals and the revolutionary approach of Dtravel, a community-owned travel ecosystem. Our guest, Cynthia Huang, the dynamic CEO of Dtravel, shares her insights into how the platform is solving the biggest challenges in the vacation rental industry.

April 24, 2024
E20
28:06

Peak Performance: Insights into Mountain Travel

Welcome to "Peak Performance: Insights into Mountain Travel," where we scale the heights of travel marketing with industry experts. In this episode, we're thrilled to be joined by Travis Tallent, a Mountain Travel Marketing Expert. Travis brings a wealth of experience in digital marketing, particularly within the realm of mountain travel destinations. Join us as Travis shares invaluable insights into optimizing marketing strategies specifically tailored for mountainous regions. From leveraging search engine optimization to crafting compelling narratives, Travis unveils the secrets behind successful mountain travel campaigns.

April 10, 2024
E19
19:50

Reimagining Destinations: The'Inspired by Iceland' campaign Success Story

Discover the magic behind the "Inspired by Iceland" campaign in our latest podcast episode! Led by Sveinn Birkir Björnsson, Director of Marketing Communications at Business Iceland, this initiative showcases Iceland's unique beauty and culture to the world. Learn how innovative marketing strategies and captivating content have propelled Iceland's tourism industry to new heights, garnering global attention and acclaim. Dive into Björnsson's vision for sustainable development and how the campaign aligns with Iceland's tourism goals for 2030. Tune in to explore how this initiative is not only boosting tourism but also strengthening Iceland's competitive edge on the global stage. Don't miss out on this fascinating discussion about Iceland's journey to becoming a premier destination!

March 27, 2024
E18
26:51

Innovating Exploration with Action Tour Guide

In this episode of the Travel Marketing Compass Podcast, Brennen interviews Ushma Shah, founder of Action Tour Guide, a tour company revolutionizing exploration with audio-guided tours through a user-friendly app. They discuss the company's innovative approach, leveraging technology to enhance traditional tours, their distribution strategy, marketing tactics including SEO, social media, and paid media, as well as their focus on customer reviews and loyalty. Ushma shares insights on customer behavior, the importance of catering to informed travelers, and the balancing act of maintaining tour quality while expanding their portfolio. The conversation highlights the challenges and opportunities in the tourism industry and underscores the significance of providing valuable, immersive experiences for travelers.

March 13, 2024
E17
34:31

Transforming Travel Experience With AI

The podcast "Transforming Travel Experience With AI" features John Lyotier, founder and CEO of Travel AI, discussing the integration of AI in the travel industry. Lyotier shares insights on leveraging data and AI to personalize travel experiences, optimize marketing strategies, and rapidly launch new travel brands. He highlights the significance of understanding unit economics in marketing, the growth of Travel AI, and the potential of AI to revolutionize the travel market by enhancing customer targeting and experience.

February 28, 2024
E16
10:18

The Best of 2023

We've crafted the ultimate podcast episode, showcasing the best insights from 2023's most influential travel marketing voices. Dive into the wisdom of TicketingHub, The Travel Coach Network, Intrepid Travel, CELITECH, Zoftify, WeSki, Belvera Partners, Clio Muse Tours, and DuVine Cycling. Learn about innovative technology, emotional storytelling, diversity in marketing, and groundbreaking trends reshaping the travel industry. Don't miss out on this journey through expert perspectives!

December 20, 2023
E15
39:23

The Story Behind DuVine's World-Class Recognition

Mia Liefeld, the Director of Marketing Communications & Content of DuVine Adventure Co. shares her expert insights on travel marketing in this episode. With over seven years at DuVine, she discusses the intricacies of crafting a unique brand identity, effective content strategies, and the challenges of marketing in the luxury travel sector. Mia also delves into the evolving landscape of digital marketing and the lessons learned from both successes and setbacks. This episode is a must-listen for anyone interested in the behind-the-scenes of marketing a world-class travel experience.

December 6, 2023
E14
28:25

Blending Culture, Storytelling, and Technology

Discover how Clio Muse Tours, co-founded by Daphne, revolutionizes the travel experience by blending technology, culture, and storytelling into immersive tours. Learn about their journey from a university hackathon to a thriving business operating in 24 countries. Uncover the secrets of their marketing strategies, customer engagement techniques, and the innovative use of technology in enhancing travel experiences. Whether you're a marketing professional, travel enthusiast, or just curious about the intersection of culture and technology, this episode offers valuable insights and inspiring stories. Tune in to hear how Clio Muse Tours is reshaping the tourism landscape!

November 22, 2023
E13
33:57

Insights from PR Expert Roman Townsend

In this insightful podcast episode, we engage with Roman Townsend, the strategic mastermind at Belvera Partners PR, where cutting-edge B2B marketing in the travel and tourism industry comes to life. Dive into a discussion filled with rich marketing strategies, emergent B2B communication trends, and a behind-the-scenes look at how Belvera Partners PR engineers impactful campaigns that resonate with the business-centric facets of travel. For brand amplification insights or a fresh take on marketing intelligence. Whether you're looking to amplify your brand or seeking fresh marketing insights, this conversation with Roman is your compass to navigating the evolving terrain of travel and tourism marketing.

November 8, 2023
E12
32:22

On the Slopes of Innovation

In this episode of Propellic's podcast, Brennen Bliss sits down with Yotam Idan, the visionary behind WeSki, a game-changing platform in the world of skiing and outdoor adventures. Dive deep into the world of WeSki, a recent winner of the Phocuswright award for innovation, and discover how they're revolutionizing the ski booking process. From seasoned skiers to beginners, WeSki offers a seamless experience, combining everything from insurance to lift tickets into one comprehensive platform. Stay tuned to learn more about Yotam's journey, the innovative approach of WeSki, and their commitment to customer trust through the "WeSki Promise". This episode promises a wealth of travel marketing insights.

October 25, 2023
E11
30:04

Personalized Tech in Tourism: Alexander Ragin's Take on the Future of Travel

Alexander Ragin, the innovative founder of Zoftify, a digital product agency that has carved a niche in transforming travel companies with bespoke digital solutions. Alexander, with his rich background in technical design and enterprise project management, brings to the table a wealth of knowledge in developing cutting-edge solutions. Zoftify, under his leadership, has been instrumental in empowering travel agencies, TMS, and travel technology businesses by addressing their unique challenges with innovative solutions such as intuitive mobile applications, optimized booking platforms, and generative AI. We delve into an insightful conversation about the intersection of travel, technology, and marketing, exploring Zoftify’s journey in addressing the pain points of the travel industry, and discussing the future of digital marketing in the travel tech space.

October 11, 2023
E10
34:17

The Future Of Connectivity

In the upcoming episode of "The Future of Connectivity," listeners are in for a treat as host Brennen Bliss sits down with Lauren A. Koenig, a prominent figure in the eSIM technology world. Lauren is the CMO and Co-founder at CELITECH, a pioneering force in the realm of global connectivity. With partnerships that include industry giants like Kayak, Lauren's insights are eagerly anticipated by marketers and tech enthusiasts alike.

September 27, 2023
E09
33:00

Beyond Borders: Championing Inclusion and Diversity with Intrepid Travel in the Tourism industry

In this episode, Brennen has an enlightening conversation with Mikey Sadowski, the VP of Global Communications from Intrepid Travel which isn't just any travel company. They've been at the forefront of responsible tourism, setting a benchmark by becoming the first adventure travel company to attain carbon neutrality back in 2010. But they're not stopping there. Recently, Intrepid has magnified its focus on Diversity, Equity, and Inclusion (DEI), making strategic investments that echo its commitment to a more inclusive and diverse travel world.

September 13, 2023
E08
25:15

Transformative Travel: Emotional Appeal in Tourism Marketing

Sahara's profound journey from stepping foot in 84 distinct countries to inspiring companies to blend travel and wellness is nothing short of captivating. In this episode: * The Emotional Resonance of Travel: Sahara emphasizes the potent emotional aspects of travel. From the personal quests of self-discovery to fostering deep connections, she explores the myriad reasons that ignite the travel bug in us. * Wellness in the Heart of Tourism: Sahara champions an integrative approach to travel, promoting a balanced confluence of personal wellness and global exploration. How can businesses tap into this rising trend? * Diversity in Thought and Action: Aligned with Propellic's ethos of fostering diversity, Sahara's revolutionary take on tourism marketing stands as a testament to innovation and diversity of thought in the industry.

August 30, 2023
E07
23:56

TicketingHub: A Success Story of Customer-Centric Growth & SEO Mastery

In this engaging podcast episode, Brennen Bliss and Carl Pihl delve into the intricacies of user experience, marketing strategies, and the future of digital platforms. They discuss the importance of data-driven decisions, the challenges and successes of various marketing campaigns, and the evolution of user interfaces. Carl shares insights from his journey in the industry, highlighting the significance of continuous innovation and the balance of human touch in an increasingly automated world. Tune in to get a comprehensive understanding of the ever-evolving digital landscape.

August 15, 2023
E06
45:17

Growing your Tour Business with Mitch Bach

Welcome to another episode of The Travel Marketing Podcast brought to you by Propellic. I am Brennen Bliss, your host, and today, I am joined by Mitch Bach, who has been in the tourism industry for over 20 years. As a previous tour operator, Mitch has built two organizations: Campfire and TripSchool, two of the most significant resources for tour operators worldwide. In today’s episode, Mich shares his vast knowledge in the travel arena while giving great advice to tour operators to increase their growth and profitability in a balanced manner, keeping in mind that their primary mission is to become even better experience creators.

March 14, 2023
E04
31:26

Photo Marketing, Memory Keeping to Increase Referrals with Ryan O’Grady

Welcome to another episode of The Travel Marketing Podcast brought to you by Propellic. I am Brennen Bliss, your host, and today I am joined by Ryan O’Grad...

February 7, 2023
E05
20:44

Getting Corporate Tour with Joe Martin

Welcome to another episode of The Travel Marketing Podcast brought to you by Propellic. I am Brennen Bliss, your host, and today I am joined by Joe Martin...

February 14, 2023
E03
30:18

Optimize Your Tour Business with Jeff Woelker

Welcome to another episode of The Travel Marketing Podcast brought to you by Propellic. I am Brennen Bliss, your host, and today I am joined by Jeff Woel...

September 20, 2022
E02
34:52

Content Marketing to Travelers through the Pandemic with Jared Kamrowski

Welcome to another episode of The Travel Marketing Podcast brought to you by Propellic. I am Brennen Bliss, your host, and in each episode I will share the ne...

August 9, 2022
E01 Trailer
00:58

Welcome to The Travel Marketing Podcast!

The Travel Marketing Podcast is about sitting down with successful marketing professionals in the travel, transportation, and tourism industry to learn what has worked...

September 20, 2022

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