Case Study
Captain Experiences

Captain Experiences' Remarkable SEO Success in 2023: Triple-Digit Growth in Rankings and Organic Traffic

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The Challenge

The innovative and driven Captain Experiences team faced challenges in scaling and expanding organic visibility in an already crowded digital landscape:

  • Improving organic share of voice in their key markets
  • Scaling organic success across hundreds of destinations
  • Replicating their fishing charter success in an expansion to hunting guides

The Solution

Propellic delved deep into the fishing and hunting industry sectors. Understanding the customer persona, their preferences, the drivers of success of established operators, and the latest market & algorithmic trends formed the foundation of the SEO strategy.

The Result

  • 124% growth in Page 1 rankings
  • 110% growth in top 3 rankings
  • 80% YOY organic traffic growth
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“The Propellic team is incredibly professional, responsive, attentive, and results-oriented at all times.”
Jonathan Newar
CEO Captain Experiences

The Challenge

Captain Experiences emerged from a genuine necessity, the product of numerous years immersed in the outdoor adventures and myriad hours spent in the complexities of booking fishing and hunting trips. In 2019, Jonathan Newar experienced the challenging process of finding quality fishing guides.

By 2020 Captain Experiences was launched to stand as a beacon for fishing enthusiasts, simplifying the process of finding and booking their next adventure.
Captain Experiences, while already successful in several key markets, faced challenges in improving upon and scaling that digital success across all of their markets and into new services.

Their main challenges were:

  • Improving organic share of voice in their key markets
  • Scaling organic success across hundreds of destinations
  • Replicating their fishing charter success in an expansion to hunting guides

Given the intense competition and the ever-evolving algorithms of search engines, Propellic needed to push boundaries and bring something new to the table.

"The professional, result-oriented team promptly attends to requests and needs and communicates well”.

The Solution

Propellic delved deep into the fishing and hunting industry sectors with two priorities in mind: secure top-performing markets; and identify the best scalable tactics. Understanding the customer persona, their preferences, the drivers of success of established operators, and the latest market & algorithmic trends helped form the foundation of the SEO strategy.

Page Template Optimization

Propellic’s team, led by Rebecca Jackson, produced detailed trend assessments based on correlated ranking factors and competitor insights. The resulting guidance was applied to page templates across hundreds of hunting and fishing destination pages. This ensured that key SEO and conversion needs were met while maintaining or improving user experience.

AI-Powered Content Generation

Recognizing the need for content for broader organic success and the scalability of AI, Propellic employed AI tools to generate content at scale. Following very tight guidelines and with human QA at each step, the result was SEO-optimized content that resonated with the audience.

Website URL Structure Strategy

Propellic worked closely with the Captain Experiences team on how best to prepare captainexperiences.com for long-term organic success. The result was a detailed, data-driven URL structure that supported expansion goals while keeping platform limitations in check.

Lastly, we set up continuous monitoring of Captain Experiences’ SEO performance and made regular adjustments based on the data.

The Result

After implementing our tailored SEO strategy, Captain Experiences began to see impressive results on their end which were confirmed with our own monitoring:

124% Growth in Page 1 Rankings:

Within just 6 months, Propellic's strategies bore fruit as Captain Experiences saw their website ranking on the first page of search engine results grow by a staggering 124%.

110% Growth in Top 3 Rankings:

Not just content with Page 1 rankings, Captain Experiences also saw a remarkable growth of 110% in their rankings within the top 3 results.

Captain Experiences 2023 Growth

80% YoY Organic Traffic Growth:

Comparing the data from February 2023 to September 2023, Captain Experiences witnessed an 80% increase in organic traffic growth, soaring from 79% to a whopping 141%.

Captain Experiences 2023 Organic Growth

“Their unique ability to internalize feedback to improve deliverables and results stands out.”

Reimagine what your business can achieve with SEO strategies from Propellic.

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