EPISODE #E46

How Kampaoh Reached 80% Direct Bookings by Treating the CTO like a Marketer

05:32 / 30:39

In this episode, Victor, CTO of Kampaoh, joins the podcast to reveal how aligning your technology leader with your marketing team can skyrocket your travel brand's revenue. Kampaoh has rapidly scaled to over 90 campsites across Europe by turning "easy camping" into a highly personalized, data-driven customer journey. Discover why they decided to build a custom Customer 360 platform from scratch, how they leverage WhatsApp for pre-arrival communication, and their brilliant strategy of using OTAs like Booking.com as paid advertising rather than a primary sales channel. Whether you are a CMO, CTO, or founder in the hospitality space, this conversation is packed with actionable insights on building a seamless tech stack that drives true customer loyalty.

Víctor Martínez Calvo

Víctor Martínez Calvo is the Chief Technology Officer at Kampaoh, where he leads the fusion of technology and business strategy. With a deep background in software development, Big Data, and Machine Learning, Víctor specializes in transforming operational weaknesses into revenue streams and leveraging data to drive efficiency and international growth. As a strategic tech executive, he is the architect behind the systems that power Kampaoh's award-winning digital performance.