From Search to Purchase: How AI is Disrupting Every Stage of Travel Booking
Statistically-validated findings from real user behavior that every travel executive needs to understand
Want it First?
Fill out the form below to receive the report as soon as it’s published. You’ll also be added to our bi-weekly newsletter. You can unsubscribe at any time.
Travel marketers currently lack solid data on how paid ads, organic search results, and these new Al answers all play together, especially for big-ticket trips like vacations. That's where we come in! We're going to shine a bright light on that process.
Webinar
Brennen Bliss and other travel industry leaders
Speaker
.avif)
Podcast
What We're Doing (and Why it's Unique)
The first statistically-validated research on real user behavior in the travel industry.
We tracked 40 real U.S. travelers end-to-end, from their very first search query to hitting the "book" button.
Instead of abstract questions, our tasks simulate real-life scenarios.
We used remote moderated UX sessions, screen recordings, and post-session surveys
We don’t just measure clicks; we’re studying how users decide, compare, and refine queries in a real search or booking context.
We’ve even built an AI-powered knowledge base with transcription, scene detection, and sentiment analysis to dig deep into the video data.