EPISODE #E47

The $75B Wedding Travel Economy

05:32 / 32:10

Wedding related travel, including honeymoons, is now an estimated $75 billion piece of the travel industry. Brennen sits down with Sara Margulis, co-founder and CEO of Honeyfund, to talk about how wedding spend is moving away from the big day and into travel: micro weddings are up, destination weddings are up, and couples are funding honeymoons and even babymoons instead of registering for household goods. Sara also breaks down how Honeyfund built a fee-free model into a genuine growth engine, why paid acquisition still matters even with a built-in viral loop, since every year brings a brand new set of couples, and how Honeyfund is already showing up in ChatGPT and Google AI Overview before couples run a traditional search.

Sara Margulis

Sara Margulis is the co-founder and CEO of Honeyfund, a mission-driven platform that has empowered nearly 1.6 million couples to receive more than $1 billion in wedding gifts. What began as a personal project to fund her own honeymoon has grown into a company helping couples celebrate love and build a financially strong future. With a background in psychology and digital marketing, Sara leads Honeyfund with heart-centered, human-first leadership.