How Welcome Pickups Scaled to 300+ Destinations Worldwide
In this episode of The Propellic Travel Marketing Podcast, we sit down with Savvas Georgiou, Chief Product Officer and Co-Founder of Welcome Pickups, to uncover the strategies behind one of the most impressive growth stories in travel tech.
From scrappy beginnings in Athens to operating in over 300 destinations globally, Savvas shares how Welcome Pickups mastered the balance between traveler experience, local partnerships, and scalable performance marketing.
💡 Key Takeaways:
- Global growth, city by city: How the team approached expansion with a city-first mindset and hyper-localized strategy.
- Performance marketing with precision: Why ROAS and CVR are the KPIs that matter—and how their team fine-tunes campaigns to optimize both.
- B2C vs. B2B2C: What channels are driving the most volume and loyalty, and how they think about each user journey.
- SEO that converts: Their content strategy and the surprising role SEO played in driving long-term bookings.
👉 Whether you're in travel tech, marketing, or operations—this episode is packed with actionable insights you won’t want to miss.
🎙 Listen now: How Welcome Pickups Scaled to 300+ Destinations
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