Google Just Supercharged Search Ads with AI Max
by Brian Burdick, Senior Director of Product Management, Google Ads
Google’s latest rollout, AI-powered Max for Search campaigns, is a game-changer—giving travel marketers new ways to drive performance with fewer manual tweaks. From smart bidding to real-time asset creation, AI is now doing the heavy lifting.
Want to stay competitive in Google Ads? This is the update you can’t afford to ignore.
"Search has been on a decline and needed some overhauling. In the past few years, it has taken a backset to PMax.
Creative and messaging alignment across different touchpoints is something I often push and it seems AI Max will be focusing on this more." Alex Plana - Senior Paid Media Manager @ Propellic
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