Case Study
RentByOwner.com

RentByOwner.com Achieves 104% Growth in Organic Traffic with Strategic SEO

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The Challenge

Double organic search traffic to 20,000 daily visitors by January 2026. This required a comprehensive approach to improve organic search visibility and achieve sustainable growth in the highly competitive online travel industry.

The Solution

Propellic implemented a multi-faceted SEO strategy designed to address every aspect of RentByOwner.com’s organic presence. This holistic approach focused on technical excellence, content relevance, and user experience.

The Result

  • 104% Increase in Sessions
  • 154% Increase in Total Users
  • 89% Decrease in Bounce Rate
  • 24% Increase in Engaged User Sessions
  • 5% Increase in Key Event/Conversion Rate
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Overview

TravelAI, a fast-growing travel tech company, operates RentByOwner.com, a platform that consolidates vacation rentals from various sources into a single, user-friendly interface. The company’s goal was to restart stalled organic growth and simplify the vacation planning process for travelers.

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The Challenge

Doubling Traffic in a Competitive Market

With its organic growth stalled, TravelAI needed a new, effective strategy to hit its ambitious goal for the RentByOwner.com brand:

Double organic search traffic to 20,000 daily visitors by January 2026. This required a comprehensive approach to improve organic search visibility and achieve sustainable growth in the highly competitive online travel industry.

The Solution

A Holistic, Data-Driven SEO Strategy

Propellic implemented a multi-faceted SEO strategy designed to address every aspect of RentByOwner.com’s organic presence. This holistic approach focused on technical excellence, content relevance, and user experience.

IN-DEPTH KEYWORD & COMPETITIVE ANALYSIS

We identified high-value keywords and search trends relevant to RentByOwner’s target audience and benchmarked the site against key competitors to uncover content gaps and strategic opportunities.

STRUCTURED DATA OPTIMIZATION

We enhanced the site’s schema markup to improve how its listings appeared in search results, directly increasing click-through rates.

ONGOING MONITORING & OPTIMIZATION

We continuously tracked organic search visibility, traffic, and conversions to make data-informed adjustments and ensure sustained momentum.

TARGETED LINK BUILDING

A backlinking strategy was executed to acquire high-quality, relevant links from the travel industry, boosting the site’s domain authority and search rankings.

TECHNICAL SEO & SITE HEALTH AUDIT

Our team performed a deep technical analysis, resolving critical issues related to site speed, crawlability, and mobile optimization. This also included a Server Security Policy Audit and a WCAG (Web Content Accessibility Guidelines) Audit to ensure the site was secure and accessible.

The Result

Goal Surpassed 6 Months Ahead of Schedule

The strategic SEO initiatives delivered exceptional results, allowing RentByOwner.com to reach its goal of 20,000 daily organic visitors in July 2025—a full six months ahead of the January 2026 deadline.
The year-over-year (YoY) metrics for July 2025 show comprehensive improvements in both traffic volume and quality:

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Key Achievements

104%

Increase in Sessions

154%

Increase in Total Users

89%

Decrease in Bounce Rate

24%

Increase in Engaged User Sessions

5%

Increase in Key Event/Conversion Rate

Reimagine what your business can achieve with SEO and Paid Media strategies from Propellic.

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