Case Study
MAC Sports Travel

Transforming Lead Generation for MAC Sports Travel

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The Challenge

MAC Sports Travel was facing significant hurdles due to poor management and an unfocused marketing strategy. Their campaigns lacked clear direction, resulting in stagnant lead generation and low-quality prospects.

  • Improper campaign targeting and lack of strategic direction.
  • Stagnant lead volume of less than 15 leads per month.
  • Inefficient ad spend with a high cost per acquisition.

The Solution

Propellic conducted a comprehensive audit of MAC’s account to identify critical weaknesses and opportunities. Based on these findings, we developed a multi-faceted strategy to reset their approach and drive immediate results.

The Result

  • 87% Decrease in Cost Per Lead
  • 700% Increase in Monthly Lead Volume
  • 4x More Leads for Half the Cost
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Overview

By implementing a targeted, data-driven paid media strategy, Propellic overhauled MAC Sports Travel’s underperforming lead generation efforts. In the first six months, this strategic shift generated over 4 times the lead volume at an 87% lower cost per lead, providing the client with more high quality leads and closed sales.

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The Challenge

Stagnant Growth & Unfocused Strategy

MAC Sports Travel was facing significant hurdles due to poor management and an unfocused marketing strategy. Their campaigns lacked clear direction, resulting in stagnant lead generation and low-quality prospects.

The company aimed to generate at least one new lead per day (approximately 30 per month) but was consistently falling short, struggling to capture even half that number. This performance gap was hindering growth and wasting marketing spend.

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Key Challenges

1
Improper campaign targeting and lack of strategic direction.
2
Stagnant lead volume of less than 15 leads per month.
3
Inefficient ad spend with a high cost per acquisition.

The Solution

A Data-Driven Strategic Overhaul

Propellic conducted a comprehensive audit of MAC’s account to identify critical weaknesses and opportunities. Based on these findings, we developed a multi-faceted strategy to reset their approach and drive immediate results.

STRATEGIC TARGETING

We rebuilt the account strategy from the ground up, focusing on MAC’s top-performing tournaments. A robust set of keywords was developed to target high-intent audiences actively searching for sports travel packages.

CONTENT OPTIMIZATION

We streamlined and cleaned up their online forms to reduce friction for potential customers, which directly helped improve conversion rates.

LOCAL SEO

Propellic reset and implemented a proper tracking and analytics framework. This gave clear and accurate insights into campaign performance and lead generation, allowing for continuous, data-driven optimization.

TECHNICAL SEO

A deep emphasis was placed on optimizing the user’s landing page experience. We ensured that visitors were met with clear, engaging content that motivated them to take action.

The Result

Monumental Growth in Lead Volume & Efficiency

The impact of the strategic overhaul was immediate and dramatic. By deploying a more efficient and targeted spend, we delivered a monumental increase in lead volume and a significant improvement in ROI.

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Performance Comparison

Before Propellic (Full Year 2024) With Propellic (Q1–Q2 2025)
>$50k Total Spend $26k Total Spend
<150 Leads Generated >600 Leads Generated
~$333 Average Cost per Lead ~$43 Average Cost per Lead

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Key Achievements

87%

Decrease in Cost Per Lead

700%

Increase in Monthly Lead Volume

4x

More Leads for Half the Cost

The client saw a surge in interest and completed bookings, stating on multiple occasions that they were receiving “more leads coming in than they can handle.” This turnaround not only met but vastly exceeded their original goals, positioning MAC Sports Travel for sustained growth and success.

Reimagine what your business can achieve with SEO and Paid Media strategies from Propellic.

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