Case Study

Grapeline Wine Tours

Elevating Organic Search Performance Across Key California Regions

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The Challenge

The primary objectives were to improve organic search visibility, drive more qualified organic traffic, and increase bookings through organic channels, specifically for the key regions of Temecula, Paso Robles, and Santa Barbara.

The Solution

A holistic and data-driven SEO strategy was implemented, applying foundational best practices to enhance Grapeline’s organic presence.

The Result

37% YoY increase in incremental organic search revenue
23 %YoY increase in organic search sessions
209% YoY increase in keyword positions 1-3
99% YoY increase in keyword positions 4-10
45% YoY increase in keyword positions 11-20

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Overview

Grapeline Wine Tours is a premier provider of wine tour experiences in California, primarily focused in the Temecula, Paso Robles, and Santa Barbara regions, while also servicing Sonoma and Napa Valley. With a reputation for exceptional service and curated wine adventures, Grapeline sought to further expand its reach and increase bookings through improved online visibility.

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The Challenge

Despite a strong service offering and brand reputation, Grapeline Wine Tours faced challenges in standing out in a competitive digital landscape. The primary objectives were to improve organic search visibility, drive more qualified organic traffic, and increase bookings through organic channels, specifically for the key regions of Temecula, Paso Robles, and Santa Barbara.

The Solution

A holistic and data-driven SEO strategy was implemented, applying foundational best practices to enhance Grapeline’s organic presence.

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KEYWORD & COMPETITIVE ANALYSIS

We conducted in-depth keyword research and a competitive keyword gap analysis to identify high- value opportunities.

CONTENT OPTIMIZATION

On-page content was optimized and focused content refreshes were executed to better align with user intent and current search trends.

LOCAL SEO

Google Business Profile and Bing Places listings for each key region were optimized to boost local search presence..

TECHNICAL SEO

The team performed technical SEO and AI visibility audits, implementing fixes to enhance site health and crawlability.

AUTHORITY BUILDING

Targeted backlinks were obtained from relevant travel industry and local sources to strengthen domain authority.

CONTINUOUS MONITORING

We set up ongoing monitoring of organic search visibility, traffic, and conversion metrics to inform continuous improvement.

The Result

The implemented strategy yielded significant year-over-year (YoY) improvements for March/April 2025, directly impacting business growth and search engine visibility.

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Key Achievement

37%

YoY increase in incremental organic search revenue

23%

YoY increase in organic search sessions

209%

YoY increase in keyword positions 1-3

99%

YoY increase in keyword positions 4-10

45%

YoY increase in keyword positions 11-20

TOP RANKINGS

Achieved consistent Top 3 Google rankings for primary target keywords: “Temecula wine tours,” “Paso Robles wine tours,” and “Santa Barbara wine tours.”

Reimagine what your business can achieve with SEO and Paid Media strategies from Propellic.

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Elevating Organic Search Performance Across Key California Regions

The Challenge

The Solution

The Result

Overview

The Challenge

The Solution

The Result

Key Achievement

37%

YoY increase in incremental organic search revenue

23%

YoY increase in organic search sessions

209%

YoY increase in keyword positions 1-3

99%

YoY increase in keyword positions 4-10

45%

YoY increase in keyword positions 11-20

TOP RANKINGS

Reimagine what your business can achieve with SEO and Paid Media strategies from Propellic.

Download Case Study

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