Pushing the Boundaries: What We Learned from Our First ChatGPT Ads Test

Melissa
July 28, 2026

At Propellic, we pride ourselves on staying ahead of the digital marketing curve. So, when OpenAI rolled out ad placements within ChatGPT, we didn’t waste any time. We launched our first wave of campaigns to see how this entirely new conversational ad landscape performs compared to traditional channels.

The early results are officially in, and they are incredibly telling. Here is a breakdown of what we’ve observed so far.

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Written by

Melissa
Spaulding
Associate Director of Paid Media @ Propellic

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