Search Engine Optimization (SEO) boosts your Search Engine Results Page (SERP) rankings on search engines like Google, Bing, and Yahoo! - helping you to grow your small business.
Sounds simple, right?
If you're still a bit foggy on how exactly SEO can help you expand your enterprise, you're not alone - it's one of the most frequently asked questions we get here at our Dallas SEO services company.
To help clear up the connection between SEO and small business growth, we've outlined the top 5 ways that SEO can boost your bottom line:
1) SEO Increases Your Inbound Traffic
As a small business owner, you know how much time and energy it takes to generate leads through paid advertisements and cold-calling - and the relatively low return-on-investment of those marketing efforts.
SEO targets leads that are actively looking for the products and services you provide, saving you money on outbound marketing while increasing the number of qualified leads that connect with your business.
2) It Gives Your Business Credibility
Consumers are conditioned to associate the credibility of a business with their search engine ranking - the common belief is that the 'best' businesses can be found on the first page or two of the SERPs, while low-ranking websites tend to elicit less-than-positive perceptions from prospective customers and clients.
SEO helps increase your SERP ranking, which in turn plays a big role in conversions, sales, and brand recognition.
3) SEO Delivers Lasting Results
Unlike a 30-second ad spot on the local radio station, a time-limited billboard campaign or a print advertisement in the weekend paper, SEO delivers long-term, ongoing marketing benefits for your small business.
Investing in SEO will increase your online visibility over time, which helps you maintain a high ranking in the search engine results, giving you great ROI on your marketing budget.
4) You Control The Costs
When you hire a Dallas SEO expert to improve your search engine rankings, you'll know exactly what the services cost up-front, giving you complete control over your digital marketing budget.
You can choose which SEO services make sense for your small business, and add on extra options and features as your digital marketing needs evolve. Packages like Backlink Building, Social Media posting and Blog content writing can all give help your small business stand out from the competition.
5) Your Website Will Become More User-Friendly
Search engine algorithms (the complex formulas that companies like Google use to decide which websites to display when a user types in a search term) are designed to give websites that are user-friendly preferential treatment - that's why SEO involves improving the overall 'user experience' on your small business site.
Factors like how quickly your website loads, how easy it is to navigate, and whether or not your website is 'mobile friendly' all impact both your standing in the SERPs and the amount of time visitors will spend on your website. In fact, a simple "1 second delay in page response can result in a 7% reduction in conversions"!
By improving the user experience on your small business website, you'll enjoy higher search engine rankings, attract more visitors, and increase your conversion rates.
Have Questions? We're Here To Help
To learn more about how SEO can help grow your small business, give us a shout here at Propellic, your SEO experts.