DIGITAL MARKETING FOR HOTELS & MANAGEMENT COMPANIES

Your Guests Want An Upgrade… Your Marketing Needs One.

Driving Direct Bookings, Increasing ADRs, and Reducing Vacancy for 10+ Years

TL:WR (Too Long, Won't Read)

Watch the GIF below to get a quick understanding of our service levels.

PHILOSOPHY

Propellic’s Hotel Marketing Philosophy

In the ever-evolving hospitality landscape, OTAs frequently target your brand name, triggering commissions for travelers who were already planning to book with you.

We advocate for seizing control through branded paid media terms to enhance margins and stimulate direct bookings. You should own your brand, integrate search marketing, and get a niche, so we're here to make it a reality for you.

Own Your Brand

OTAs are bidding on your brand name and winning. Don’t pay a commission when someone searches for you. Branded paid media terms immediately increase your margins by reclaiming your hard-earned direct bookings.

Integrate Your Search Marketing

Hotels are too reliant on bottom-of-funnel, single-touch-point marketing tactics. Travelers spend 33 days between deciding to travel and making the hotel booking. Attract travelers at the top of the funnel with content and convert them through strategic retargeting using paid media.

Quit Being Normal. Get Niche.

Hotels & resorts spend too much time targeting “things to do,” “places to eat,” and “best hotels in” keywords using organic search. – The market is saturated. Strategies must change. Drive demand with niche, unique & interest-based content that can be leveraged for retargeting.

Own Your Brand

OTAs are bidding on your brand name and winning. Don’t pay a commission when someone searches for you. Branded paid media terms immediately increase your margins by reclaiming your hard-earned direct bookings.

Own Your Brand

OTAs are bidding on your brand name and winning. Don’t pay a commission when someone searches for you. Branded paid media terms immediately increase your margins by reclaiming your hard-earned direct bookings.

Own Your Brand

OTAs are bidding on your brand name and winning. Don’t pay a commission when someone searches for you. Branded paid media terms immediately increase your margins by reclaiming your hard-earned direct bookings.

Sansara Resort

Snippets from Sansara Resort Case Study

Read More

Hotel Digital Marketing Services

Hotel PPC Advertising & Media Buying

Generalist advertising agencies know a few platforms: Meta, Google, Bing, Twitter, and TikTok. Propellic buys media where travelers explore: Google Hotels, Expedia Brands, Booking.com Brands, Tripadvisor, Google Hotels, Meta, Bing, and more. Don’t rely on a narrow skillset to grow bookings through paid acquisition strategies.

Hotel SEO

Enough with the blog posts about the best dog-friendly hotels in your destination. Look to a performance-based, top-to-bottom-of-funnel organic search strategy that drives conversions, fueled by our extensive relationships that drive niche backlinklink acquisition & our incredibly strong technical expertise.

Hotel Conversion Rate Optimization

The hotel selection journey is complex & impulsive - and equally competitive. Even so, travelers aren’t using spreadsheets to rank-order their hotel options. They research with no distinct strategy, and then make a final decision - often hastily. Make sure your hotel is the impulse purchase that delivers.

We're dedicated to driving hotel growth

From targeted marketing strategies to expanding beyond foot traffic, our approach maximizes your hotel's online visibility and effectively attracts guests through performance-driven tactics.

01 Tailored Marketing for Every Guest Phase

Propellic aligns your hotel marketing with every step of the guest journey, maximizing engagement and conversions.

02 AI-Powered Scalability

Propellic's AI workflows streamline and expand your hotel marketing efforts, freeing you to focus on guest experiences.

03 Data-Driven Growth

Activate your hotel's Data Flywheel with Propellic, driving bookings, revenue, and guest loyalty through continuous optimization.

04 Conversion and Retention

Propellic converts and nurtures guest relationships for lasting success, maximizing bookings and fostering loyalty.

Hotel Marketing Services Reporting

At Propellic, we prioritize transparency and accountability in our hotel marketing services. Here's what you can expect during our reporting phase:

Own Your Brand

OTAs are bidding on your brand name and winning. Don’t pay a commission when someone searches for you. Branded paid media terms immediately increase your margins by reclaiming your hard-earned direct bookings.

Own Your Brand

OTAs are bidding on your brand name and winning. Don’t pay a commission when someone searches for you. Branded paid media terms immediately increase your margins by reclaiming your hard-earned direct bookings.

Own Your Brand

OTAs are bidding on your brand name and winning. Don’t pay a commission when someone searches for you. Branded paid media terms immediately increase your margins by reclaiming your hard-earned direct bookings.

Own Your Brand

OTAs are bidding on your brand name and winning. Don’t pay a commission when someone searches for you. Branded paid media terms immediately increase your margins by reclaiming your hard-earned direct bookings.

Own Your Brand

OTAs are bidding on your brand name and winning. Don’t pay a commission when someone searches for you. Branded paid media terms immediately increase your margins by reclaiming your hard-earned direct bookings.

Own Your Brand

OTAs are bidding on your brand name and winning. Don’t pay a commission when someone searches for you. Branded paid media terms immediately increase your margins by reclaiming your hard-earned direct bookings.

With Propellic's comprehensive reporting phase, you can stay informed about the performance of your hotel marketing campaigns and make data-driven decisions to propel your hotel's success.

Comprehensive Facebook Ad Campaign Strategy.

Facebook Ads offer immediate engagement, but it's about striking the right chord. Our initial campaigns ensure you resonate with your audience from the start.
Save time with our streamlined travel Facebook Ads campaign setup and continuous optimization.
5.0

Don't just "get more traffic."

Get more travelers putting you on their itinerary.

Our data-focused approach, travel industry expertise, and relentless execution help you compete with behemoth brands in brilliant in clever ways.
"We were struggling to rank our top articles."
Now, our organic traffic is up more than 500%. We attained the #1 SERP on several key terms within only a few months of working with Propellic.
Kyle Potter, Executive Editor
Thrifty Traveler
"A go-to partner."
Rather than charge us for making stock SEO recommendations, they provided us with clear and actionable to-dos that were backed up by data specific to the search terms we targeted.
Marketing Program Manager
Grand European Travel

Hotel Marketing Services

Do your services come with a guarantee?

As with any digital marketing service, results can never be guaranteed.
However, we do guarantee to always stay transparent, provide our best expertise, and do everything we can to make things right in the case that something doesn't go according to plan.

Do you provide written content?

We do not provide any content writing services at this time.
Instead, we provide your in house writers with a detailed strategy for each content piece and let them put the words to paper.
This way you get strategically high-ranking content without paying for outsourced writers getting up to speed on your brand voice and business.

Do you make content plans/outlines?

Yes! Our Organic Visibility Framework includes both monthly editorial calendars and comprehensive content plans for each piece.
Our Content Sprint however only includes an editorial calendar deliverable - giving you months of valuable, well-researched topics.

Will you implement your recommendations for me?

All of our services include detailed reports of our findings and recommendations as well as at least one meeting to go over everything with the analysts/strategists on your account.
At this time, only our fully-managed Organic Visibility Framework service includes implementation in certain areas. Click here to see more about this service.

Why do you only serve travel and tourism brands?

Our chosen specialization comes from a place of passion. We strongly believe in the power that travel has to expand minds and change the world. That's why we choose to focus on the businesses that make it all possible.
If your business doesn't fall into the travel niche but you love what we do and want to work together, send us an email! While we can't guarantee a match, we're open to hearing from you.

Can I upgrade my services at a later time?

Of course! Simply contact our team and we'll help you transition into the service tier you need.

Do I need to be in a contract?

Nope! The only service requiring a contract is the Organic Visibility Framework.
If you just need quick optimizations or if you're not ready to commit to an ongoing SEO growth plan, you can try our other services with no committment.

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