Travel Advertising

Strategic Travel Advertising That Captures Intent to Drive Bookings

Targeted, intent-focused travel advertising

Alignment with advanced SEO best-practice

Strategic Channel Diversification

Get Your Custom Strategy

Kickstart Your Travel Advertising with an Intent-Focused Strategy

The travel and tourism industry is highly competitive, with narrow profit margins, high consumer expectations, and ever-evolving preferences. Success hinges on understanding your market comprehensively and delivering exceptional service at every touchpoint.

Navigating the competitive landscape of travel and tourism requires precision and insight. With high customer expectations and dynamic consumer trends, your success depends on delivering excellence from the initial interaction.

Our advertising campaigns are crafted to align with traveler intent, combining industry insights, organic SEO, and paid search expertise to enhance your brand’s online presence and secure more bookings.

Unexpected Virtual Tours & Training

Driving Diversity and Organic Growth: A Remarkable 111% Increase in Organic Sessions and 527.27% Surge in Top 3'Diversity' and 'DEI' Keyword Rankings.

To establish Unexpected Virtual Tours & Training as a DEI training leader, arobust SEO strategy was essential. It aimed to communicate the company'srebranding, drive organic traffic, and solidify authority in the DEI training sector.

Here’s what it means for you

Services Tailored
to your unique needs

Decisions Backed
by research and data

Full Transparency
In reporting results

THE 5 PRINCIPLES DRIVING

Our 5-pillar Methodology Is Built to Drive Profitable Bookings for Travel Companies.

Bookings = North Star (Goal)

Traveler Intent
Unlocks
Bookings

Diversify & Integrate Channel

Leveraged Data Drives Performance

Dynamic Strategy Powers Long-term Growth

Principle 1

Marketing attracts reservations, not vanity metrics.

Propellic’s marketing strategies are crafted to increase bookings and revenue; not just impressions, clicks, or traffic.

With careful financial modeling and thorough analysis and optimization, we develop comprehensive strategies and campaigns that deliver substantial ROI for our travel clients.

Principle 2

Tailor campaigns to precise stages of traveler intent and user journey.

Travelers display unique consumer behavior that sets them apart from other kinds of audience. Failing to recognize these differences can lead to poor conversion rates and wasted budget.

We align marketing campaigns with each stage of traveler intent. By pinpointing traveler stages and tailoring our paid and organic activities, we ensure your brand is discovered and your website optimized to convert at every point in the traveler’s journey.

Principle 3

Mix up your marketing to minimize channel dependence.

Many travel companies see initial success with a single channel or tactic, scale rapidly, but fail to diversify. This results in over-reliance on specific methods, and increased risk.

We help you reduce dependence on any one channel, by diversifying and integrating your marketing efforts to maximize booking potential across all channels.

Principle 4

Harness marketing data to boost performance.

Failing to integrate campaign data effectively leads to wasted ad spend, missed targets, and poor conversion rates.

We leverage our tech stack – and guide you in optimizing your own – to identify and activate your most valuable data. This data drives campaign analysis, targeting, and ad spend decisions, leading to improved performance.

Principle 5

Customize your marketing mix to match your growth stage.

A stagnant marketing strategy that relies on reworking the same tactics hampers your ability to increase bookings – by not adapting to changes in growth stage, data insights, traveler behavior, and emerging trends.

We embrace data-driven insights to create compelling, tailored marketing strategies based on your maturity level, growth targets, fund allocation, and customer segment. This approach keeps you ahead of trends and competitors, enhances your marketing sophistication, and maximizes booking revenue.

Propellic’s Online Travel Advertising Service

Harnessing The Power of Google Ads and Social Media.

Online travel advertising can provide instant visibility, but it shouldn't break the bank. Our initial setup ensures you're poised for profitability as swiftly as possible.
Our expertise covers paid search in Google Ads and Microsoft Ads, video ads on YouTube, and paid social on Facebook, Instagram, TikTok, Pinterest, Programmatic, and more.
Propellic’s Google Ads setup includes keyword research, ad copywriting, bid management, location targeting, ad scheduling, and performance monitoring – all geared to help maximize effectiveness.
With an emphasis on eye-catching visuals and engaging storytelling, our Instagram ad campaigns are carefully curated to attract your target audience and bring in bookings.
Our Facebook Ad management wraps up detailed ad scheduling, audience targeting, A/B testing, and budget allocation – with customized campaigns to help every client reach their audience from the outset.

Book a Call

The First 30 Days of Your Travel Advertising Campaign.

A successful travel advertising strategy relies on strong foundations and a fluid, data-led approach. The first 30 days of your plan are designed to start moving the needle from the get-go.

Let us do the research legwork for you, and create a bespoke travel advertising strategy that delivers.

This includes:

Paid media audit – reviewing your site to find the quick wins, and outline our marketing strategy.
‍Competitor analysis – seeking out content opportunities across paid ads and organic SEO, to put you in a position of authority.
Target audience analysis – mapping marketing campaigns to every phase of traveler intent.
ROAS analysis – decision-making based on tried and tested financial modeling.
Channel mapping – identifying, categorizing, and optimizing the various digital marketing channels to allocate budget efficiently.
Campaign planning – building a full-funnel travel advertising campaign to reach and convert your target audience.
Comprehensive keyword research – identifying high-impact keywords for increased search engine visibility.
Targeted messaging and creative development – thinking outside the box to reach your customer base quickly.
Goal-setting – setting ambitious but realistic goals and measurable metrics.

Delivering an Ongoing Service for Continued Improvement.

As your advertising campaign rolls out, we remain flexible in our approach – finding innovative ways to maximize the benefits of our shared strategy.

Along the way, we keep you fully updated in three key ways:

This includes:

Shared Slack Channels

Your strategic plan for what to post and when to post it.

Reporting Dashboard

Check in on the latest updates as often as you like.

Bi-Weekly Performance Meetings

Catch up with your campaign manager twice a week, to hear what’s working and what’s not.

Quarterly Business Reviews

Drill into the data with your dedicated team as your targeted advertising strategy works, evolves, and grows.

"The thing I find most impressive
about Propellic is their attention
to detail and emphasis on data."

A Remarkable 111% Increase in Organic Sessions and
527.27% Surge in Top 3 'Diversity' and 'DEI' Keyword
Rankings.

Akila McConnell

Owner, Unexpected Tours & Training

"The Propellic team is incredibly
professional, responsive, attentive, and results-oriented at
all times."

Within just 6 months in 2023, Captain Experiences saw a growth of 124% in Page 1 rankings, a 110% boost in Top 3 rankings, and an impressive 80%
surge in YOY organic traffic growth.

Jonathan Newar

CEO, Captain Experiences

Short-term goals. Long-term growth. Trust our travel SEO experts to exceed them both.