%20(1).webp)
Kickstart Your Travel Advertising with an Intent-Focused Strategy
The travel and tourism industry is highly competitive, with narrow profit margins, high consumer expectations, and ever-evolving preferences. Success hinges on understanding your market comprehensively and delivering exceptional service at every touchpoint.
Navigating the competitive landscape of travel and tourism requires precision and insight. With high customer expectations and dynamic consumer trends, your success depends on delivering excellence from the initial interaction.
Our advertising campaigns are crafted to align with traveler intent, combining industry insights, organic SEO, and paid search expertise to enhance your brand’s online presence and secure more bookings.
Here’s what it means for you
Services Tailored
to your unique needs
to your unique needs
Decisions Backed
by research and data
by research and data
Full Transparency
In reporting results
In reporting results
THE 5 PRINCIPLES DRIVING
Our 5-pillar Methodology Is Built to Drive Profitable Bookings for Travel Companies.
1
Bookings = North Star (Goal)
2
Traveler Intent
Unlocks
Bookings
Unlocks
Bookings
3
Diversify & Integrate Channel
4
Leveraged Data Drives Performance
5
Dynamic Strategy Powers Long-term Growth
Principle 1
Marketing attracts bookings, not vanity metrics.
Propellic’s marketing strategies are crafted to increase bookings and revenue; not just impressions, clicks, or traffic.
With careful financial modeling and thorough analysis and optimization, we develop comprehensive strategies and campaigns that deliver substantial ROI for our travel clients.
Principle 2
Tailor campaigns to precise stages of traveler intent and user journey.
Travelers display unique consumer behavior that sets them apart from other kinds of audience. Failing to recognize these differences can lead to poor conversion rates and wasted budget.
We align marketing campaigns with each stage of traveler intent. By pinpointing traveler stages and tailoring our paid and organic activities, we ensure your brand is discovered and your website optimized to convert at every point in the traveler’s journey.
%20(1).webp)
Principle 3
Mix up your marketing to minimize channel dependence.
Many travel companies see initial success with a single channel or tactic, scale rapidly, but fail to diversify. This results in over-reliance on specific methods, and increased risk.
We help you reduce dependence on any one channel, by diversifying and integrating your marketing efforts to maximize booking potential across all channels.
Principle 4
Harness marketing data to boost performance.
Failing to integrate campaign data effectively leads to wasted ad spend, missed targets, and poor conversion rates.
We leverage our tech stack – and guide you in optimizing your own – to identify and activate your most valuable data. This data drives campaign analysis, targeting, and ad spend decisions, leading to improved performance.
Principle 5
Customize your marketing mix to match your growth stage.
A stagnant marketing strategy that relies on reworking the same tactics hampers your ability to increase bookings – by not adapting to changes in growth stage, data insights, traveler behavior, and emerging trends.
We embrace data-driven insights to create compelling, tailored marketing strategies based on your maturity level, growth targets, fund allocation, and customer segment. This approach keeps you ahead of trends and competitors, enhances your marketing sophistication, and maximizes booking revenue.
%20(1).webp)
The First 30 Days of Your Travel Advertising Campaign.
A successful travel advertising strategy relies on strong foundations and a fluid, data-led approach. The first 30 days of your plan are designed to start moving the needle from the get-go.
Let us do the research legwork for you, and create a bespoke travel advertising strategy that delivers.
.webp)
This includes:
- Paid media audit – reviewing your site to find the quick wins, and outline our marketing strategy.
- Competitor analysis – seeking out content opportunities across paid ads and organic SEO, to put you in a position of authority.
- Target audience analysis – mapping marketing campaigns to every phase of traveler intent.
- ROAS analysis – decision-making based on tried and tested financial modeling.
- Channel mapping – identifying, categorizing, and optimizing the various digital marketing channels to allocate budget efficiently.
- Campaign planning – building a full-funnel travel advertising campaign to reach and convert your target audience.
- Comprehensive keyword research – identifying high-impact keywords for increased search engine visibility.
- Targeted messaging and creative development – thinking outside the box to reach your customer base quickly.
- Goal-setting – setting ambitious but realistic goals and measurable metrics.
Delivering an Ongoing Service for Continued Improvement.
As your advertising campaign rolls out, we remain flexible in our approach – finding innovative ways to maximize the benefits of our shared strategy.
Along the way, we keep you fully updated in three key ways:
%20(1).webp)
This includes:
Shared Slack Channels
Your strategic plan for what to post and when to post it.
Reporting Dashboard
Check in on the latest updates as often as you like.
Bi-Weekly Performance Meetings
Catch up with your campaign manager twice a week, to hear what’s working and what’s not.
Quarterly Business Reviews
Drill into the data with your dedicated team as your targeted advertising strategy works, evolves, and grows.
“The thing I find most impressive about Propellic is their attention to detail and emphasis on data.”
A Remarkable 111% Increase in Organic Sessions and 527.27% Surge in Top 3 ‘Diversity’ and ‘DEI’ Keyword Rankings.
Akila McConnell
Owner, Unexpected Tours & Training
“The Propellic team is incredibly professional, responsive, attentive, and results-oriented at all times.”
Within just 6 months in 2023, Captain Experiences saw a growth of 124% in Page 1 rankings, a 110% boost in Top 3 rankings, and an impressive 80% surge in YOY organic traffic growth.
Jonathan Newar
CEO, Captain Experiences
